MIE 2013 - Rogil & Tobii
MIE 2013 - Rogil & TobiiMie 2013 tobii-rogil from Rogil Research
View ArticleAlken Maes Beers
In order to strengthen its position in the industry and face up to the many challenges in the beer market, Alken Maes decided to change its recipes and adapt its marketing strategy.Belgium is famous...
View ArticleHeinz Sauces
Heinz wanted to find out whether a secondary pack change could influence sales, before the pack was launched on the market. Heinz is constantly and successfully adapting to the changing and challenging...
View ArticleMobistar - France Telecom
France Telecom – Mobistar was looking to optimize its shops, which are important consumer touch points, to increase sales by up- and cross-selling of particular handsets and accessories.Shop layout and...
View Articlehaystack GazeReplay Shopping trip
Watch how eyetracking is used during a shopping trip.
View ArticleShopper turns ‘Promo sapiens’
Language English Recent research shows that abundant in-store promotions affect shoppers’ unconscious buying behaviour. When communication focuses purely on price, people start hunting for value and...
View ArticleShopper trends
Shopper trendsHow a changing world can affect shopper behavior? from haystack
View ArticleBrain shopper conference – NMSBA – Amsterdam – October 15th & 16th 2015
Language English As an expert in shopper research and a true believer of implicit measures, haystack had to be present at the Brain Shopper Conference in Amsterdam last week. We are always looking for...
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