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MIE 2013 - Rogil & Tobii

MIE 2013 - Rogil & TobiiMie 2013 tobii-rogil from Rogil Research

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Alken Maes Beers

In order to strengthen its position in the industry and face up to the many challenges in the beer market, Alken Maes decided to change its recipes and adapt its marketing strategy.Belgium is famous...

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Heinz Sauces

Heinz wanted to find out whether a secondary pack change could influence sales, before the pack was launched on the market. Heinz is constantly and successfully adapting to the changing and challenging...

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Mobistar - France Telecom

France Telecom – Mobistar was looking to optimize its shops, which are important consumer touch points, to increase sales by up- and cross-selling of particular handsets and accessories.Shop layout and...

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haystack Research Shelf Gazeplot

haystack Research Shelf Gazeplot

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haystack GazeReplay Shopping trip

Watch how eyetracking is used during a shopping trip.

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Shopper turns ‘Promo sapiens’

Language English Recent research shows that abundant in-store promotions affect shoppers’ unconscious buying behaviour. When communication focuses purely on price, people start hunting for value and...

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test

test8 Ingredients of Content Reuse from Kapost

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Shopper trends

Shopper trendsHow a changing world can affect shopper behavior? from haystack

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Brain shopper conference – NMSBA – Amsterdam – October 15th & 16th 2015

Language English As an expert in shopper research and a true believer of implicit measures, haystack had to be present at the Brain Shopper Conference in Amsterdam last week. We are always looking for...

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